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Pre-COVID, 49% of US travelers shave at least one business-sponsored trip a year. This means there is a need for business spaces such as projectors, dual monitors, high-speed and secure internet, office supplies, printers, and more. Having rentable spaces for these travelers, as well as local freelancers and small companies who need to rent out a co-working space, is a great way to drive ancillary revenue for hotels. This development is of course hard to ignore. A shift from traditional ways of working, while considered detrimental by some, can be an immense opportunity for other businesses. Hotels are one such type of business that can benefit largely from offering co-working areas. Co-working spaces in hotels do not only attract a younger audience, but also serve as a way to connect with local communities in ways that an old-fashioned business center never could. After all, there are many core qualities to hotels that give them an edge over offices and traditional coworking spaces. As global real estate advisor Colliers International shares in a report published August 2020 on ‘Hybrid Hospitality’ as the future, these qualities include: Plenty of adaptable space Excellent on-site amenities Round-the-clock services and access Maximum flexibility A ‘hospitality-first’ experience Connectivity in every sense of the term Showcase to your website that you have such services in your hotel and every social media platform you have to keep people informed about it.

Digital technology is now the dominant force in driving more direct bookings and improving guest experience at your hotel. The prominence of consumers using digital technology and businesses implementing digital strategies has skyrocketed in the past few years. The technology at play including social networks, mobile and cloud computing, and analytics tools, is a perfect fit for hotel businesses to utilise in their endeavour for more direct business and a smoother booking process. Despite the uptake of digital technology, people still want the personal touch. They want to feel like you know them and receive friendly customer service even on top of the speed and convenience technology gives them. While personal service can get lost in the digital age, digital technology can also help you build stronger relationships than ever with your customers. This highlights the need to deliver relevant information in a timely manner. By analysing customer behaviour, you’ll be in a much better position to offer a personalised service and target direct bookings. Make sure that you also showcase the benefits of them booking in your hotel or vacation rental business and your websites plays a big part on this. So make sure your website functions seamlessly as it should be. If you think that your website needs an upgrade, do so. Contact your web designer or experts like Resypress to do it for you.

The marketing of a hotel can play a big role with pre-, in- and post-stay messaging in order to engage the customer. Whenever we come across the absence of a sharp-eyed marketing hotelier mindset, we should go straight to the point and uncover things like: guest loyalty and revenue increment, as crucial topics to be focused on. If a customer does in fact make a direct booking it’s important to reinforce that decision. The first step is by raising the anticipation of the guest for their trip. People like to be excited by the prospect of a holiday; often the period before departure is the most enjoyable feeling of the whole process. A common way of achieving this is to create a consistent and enthusiastic stream of pre-stay communication with your guest, usually via email. This may be as simple as telling them you can’t wait to see them in two weeks, or you might provide them with information about cool things to do while they’re staying at your property. A Hotel strategy should embrace the idea that the true guest experience starts the moment they book a room, not only when they arrive at the property. Adequate communication with guests before they arrive can greatly improve the quality of their stay, ultimately turning them into returning customers and evangelists of that hotel Be also sure to post promotions if you have them on your website and social media platforms to keep them updated with the latest promotions that you have. Do you need help to improve the design of your direct booking website? Resypress can help you. We have Special Offer 25 hours of FREE Custom Design Service! Or if you don’t have a website yet, you can try our powerful Builder for FREE! We made it sophisticatedly easy for you. Just drag, drop and configure using simple to understand inputs.

While percentage-off stay deals or common room package promotions are fine, they don’t differentiate your hotel from its competitors. Instead, think about what guests might really want. For example, people are excited about their trip and just want to enjoy the experience. If they have to plan out all their days and work out a number of details, this excitement can fade away to a certain extent; to be replaced by frustration or impatience. Make it easier for guests by offering an itinerary package – a ready-made bundle of activities around the area. You could have a few immersive experiences for specific guest types. his might include a family bundle package that offers tickets to local attractions with vouchers for a meal at your restaurant. On another day it might provide tickets to a children’s play centre while the parents enjoy relaxing massages. Be extra creative in your promotions, think as if you are the guest what promos will get you to book in a hotel? Be sure to post them on your direct booking website and social media platforms to keep them updated with the latest promotions that you have. Do you need help to improve the design of your direct booking website? Resypress can help you. We have Special Offer 25 hours of FREE Custom Design Service! Or if you don’t have a website yet, you can try our powerful Builder for FREE! We made it sophisticatedly easy for you. Just drag, drop and configure using simple to understand inputs.

Capture a pleasing vista The majority of images that extracted positive emotions from consumers were bedrooms with window views, a pleasant vista, and natural light. The photos helped create an instant reaction between the consumer and the hotel. Positive feelings were also exhibited when customers saw something interesting outside of the hotel like a beach, city, or landmark. Display unique and attractive features If your hotel has any unique features put them front and centre in your photography to delight the eyes of online shoppers. This way the potential guest will be immediately drawn to your hotel. Don’t meddle with perspective, balance, and distortion By far the most popular images were those that also looked authentic. Photos that looked skewed or altered drew suspicion from shoppers because they create unrealistic representations of the property. Hotels should instead keep it simple and try not to show too much in a single shot. Keep images clean and crisp Neatness and precision were the qualities that garnered the best responses to hotel room images, along with light and space. Negative opinions focused on messiness and clutter, clashing colors, odd angles, or missing features such as bathroom or wardrobe.

If a traveller has any suspicion about the quality or authenticity of your hotel, it’s very unlikely they’ll book with you. A lack of published reviews and a lack of photos are two of the biggest red flags for guests when browsing hotels. To someone viewing a hotel on the Internet, the absence of reviews or images may indicate to them that the hotel is hiding something – perhaps evidence of poor quality service, dirty interiors, or misleading location information. TripAdvisor published findings stating that when compared to hotels without photos, hotels with at least one photo saw a 138% increase in travel engagement. On top of that, hotels with at least one photo are 225% more likely to receive a booking enquiry. If just one photo can make this much difference, think of the statistics if your hotel develops a strategic plan for your property photography. With eye-catching imagery and unrelenting dedication to quality, it’s clear you can use imagery as a powerful boost to your bookings. Make sure you showcase all your facilities in your website and in different social media platforms through showing high-definition images. In website designing, an image should be of the right size and resolution to make an impact on the viewers. So, besides selection of the right image for your website, additional considerations such as the file format must also be taken into account as part of your best web graphic practices. If you think your website needs to improve in this area, better to contact a web designer to help you. Or better yet, redesign your entire booking website. If you need help from expert in Direct booking websites ResyPress can help you. You Can also build your own website using our powerful Builder for FREE! We made it sophisticatedly easy for you. Just drag, drop and configure using simple to understand inputs. You can also try our Special Offer 25 hours of FREE Custom Design Service!

Extras are an inextricable element of your hotel’s direct booking strategy. It’s a win-win situation: they enhance your guests’ experience while increasing your profit. In recent years Tnooz released fascinating statistics around extras that will help you improve your up-sell and cross-sell strategies across the board. Overall, 15% of guests will purchase extras at the time of booking. Guests who book 1-7 days in advance of their trip are 3x more likely to purchase extras when they book. Guests who book 7-21 days in advance are actually 5x more likely to purchase extras when they book. Travel parties of 1-2 people are most likely to purchase extras that are available at your hotel, such as a bottle of wine or in-room breakfast. Travel parties of more than 3 people are most likely to purchase outside extras, such as tours, activities and dining reservations. Partner with local businesses in order to earn commission for these bookings! These facts and figures make it clear that extras are not just a passing trend — they’re a set of complementary products that you should always try to tweak and improve at your hotel. Make also sure that you show them in your website and social media pages so that your prospective guest are informed that you are offering such extras for them if they book with you directly. And for them to keep booking directly with you, make sure that they can book seamlessly on your website. If you need a hand or not sure on how to do it, ResyPress is here for that very purpose. Build Your Website For Free & Pay When Ready To Go Live.

Maybe your hotel is lucky enough to be near a theme park, popular nature reserve, or maybe your building itself is heritage listed. Focus on what makes your hotel special and make this clear when travellers visit your web pages. You could even create special promotions around these unique features to further entice people to book direct. And to make it easier for your prospective guests to book directly with you, make your own online booking website! Want to create one? Click here to talk to us! You Can even build your own website using our powerful Builder for FREE! Click here! A powerful website builder that allows you to create web pages that are simple or dynamic with just a few clicks! No codes! We made it sophisticatedly easy for you. Just drag, drop and configure using simple to understand inputs. Want more? We got Special Offer 25 hours of FREE Custom Design Service! Click here to Request a Custom Website Design!

Look for a commission-free booking engine that’s also mobile-friendly: mobile devices account for a significant share of travel research and booking, with Euromonitor estimating that 1 in 4 travel bookings will be on mobile by 2024. Mobile usability will maintain the competitiveness of your own channel. Also, make sure the booking process is limited to two or three steps and includes a rate checker so consumers can compare prices right from your website. That way, you keep them from leaving your site to rate shop on OTAs and you also give them a reason to book by showing that you have the best rate. And if you don’t have a Direct booking Website yet, we can help you build one! Want to create one? Click here to talk to us! You Can even build your own website using our powerful Builder for FREE! Click here! A powerful website builder that allows you to create web pages that are simple or dynamic with just a few clicks! No codes! We made it sophisticatedly easy for you. Just drag, drop and configure using simple to understand inputs. Want more? We got Special Offer 25 hours of FREE Custom Design Service! Click here to Request a Custom Website Design!